A lot of authors are taking the DIY route
with publishing these days, and some of them are even making good money at it.
There’s a lot to be said for going it alone, too. No editors to ask you to change
things. No contracts to sign where you only get a certain amount per book. No
one telling you that the cover you want isn’t what you’re getting because it’s
not something that’s popular or saleable at the moment.
And perhaps one of the biggest lures of
self-publishing; no rejection letters.
I like the sound of that! One of the
hardest parts of becoming an author for me was the rejection letters. Time
after time I sent my work out into the world only to be told it wasn’t good
enough, wasn’t what they were looking for. In some cases it was clear that the
work hadn’t even been read.
So I can certainly see the allure of
self-publishing. But it isn’t all click a couple of buttons and start making
money. If you want to do it properly, then you need to do it right. This is
where some of the downsides of self-publishing come into play. It might be nice
to not have editors telling you things need to be changed, but if those things
really do need to be changed? Plot
holes that you can’t see because you’re too close to the work? Spelling
mistakes you’ve gone over time and time again but still missed?
I can’t tell you how many times I went over
my own novel before my editor got hold of it. Countless. Yet when it came back,
I’d missed basic spelling mistakes, grammatical errors I didn’t even know
existed, as well as plot holes and timeline errors. So as much as it will hurt
your bank balance (unless you’re lucky enough to have a good friend who’ll do it
for free!), it is worth paying for an editor.
Then on top of that, you’ve got blog tours
to organise, marketing and distribution to organise, signings and talks to set
up. All to be done whilst you’re working on your next novel, and maybe even at
the same time as holding down a job and taking care of a family.
Yet there’s another option that people seem
to forget about. The publishing world isn’t just self-publishing and
traditional publishing. There are small press publishers, too.
Where self-publishing is strictly DIY,
traditional publishing the opposite, small press publishing is somewhere in the
middle. You don’t need an agent, so no rejection letters, and though there’s no
guarantee your work will be accepted, the small press people tend to be a lot
nicer about things.
There are also some advantages of going
with a small press publishing house. If you get a full service one they’ll
provide editing, marketing, distribution, cover design… all the things you’d
have to pay for with self-publishing or have little to no say in for
traditional publishing (unless you’re earning them millions like Anne Rice or
JK Rowling, in which case I’m pretty sure the publisher asks how high when they
say jump).
So which one is right for you?
If you’re serious about becoming an author
then it’s always best to weigh all the options. Look at the pros and cons of
each. Check out which option will earn you more, which will cater to your needs
and provide the right package.
For me it was simple. I don’t have the time
or money to invest in self-publishing on any kind of novel length scale, but
the finances of a traditional publishing deal weren’t right for me either. So
small presses, with royalty based earnings and full service was perfect. For
me.
The key questions I boiled it down to are
these:
Do you have the time to invest in
self-publishing? Time for finding editors, marketing, organising blog tours.
Do you have the money to invest in
self-publishing? Paying for distribution, editors, marketing and advertising.
If you answered yes to those questions,
then it might just be that DIY is the way to go. If not, then look at the other
options, see what’s out there, and above all, do what’s right for you, not what
everyone else is doing.
About the author:
Find out more at MichelleBirbeck.co.uk and on Twitter.
About the author:
Find out more at MichelleBirbeck.co.uk and on Twitter.
This post is part of a weekly feature of guest posts about various topics related to writing and publishing. If you are interested in doing a guest post, please contact me.
Most recent post - With All the Publishing Options, What's an Author to Do? by Monique Domovitch.
While you are here, please also check out the previous posts included in this feature.
Good post. I have been wondering about small press. I do everything myself at the moment and I like the control that it gives me, but I know I'm lacking in certain areas, promotion especially.
ReplyDeleteI am curious if any small presses will be able to get your print copies into brick and mortar stores and what the difference in royalties would end up being (roughly, obviously as each place is different, I'm sure.)
Hi!
DeleteI don't know about all of the small press companies, but certainly some of them do get the print copies into actual stores. I'm with TWCS, and thought it takes about six months, they do get their books into actual shops.
And I'm quite hapy with how much control I have over certain aspects. Doing things like this guest post, for instance, and making my own book trailer. I also got a lot of input into my cover design.
As for royalties, I'm pretty sure I get less than if I'd self-published my book. I get a set amount per book sold, so it's less than the 70% of the profit Amazon would give me. However, it balances out. I don't have to pay for an editor, or for maketing. Everything I need on that side of it is covered by the publisher. They pay for advertising and marketing. Yet at the same time, I get to set up signings and talks in places that I was to go.
Of course, everyone's different, and for some people self-publishing really is the way to go.
It's worth dropping an email to some of the small presses, just asking if they have distribution into stores. In my experience they tend to be very nice about answering questions (which is always a plus!).
Chelle
Thanks for the feedback! I will definitely look more into it. I have seen some folks do really well with small presses (do they consider them boutique presses? or are those the offspring of some of the big name ones?).
DeleteThe marketing and advertising is the big draw for me as most of the other stuff I have handled (although the editors I use can take longer than I'd like so that can be a drawback). I've got a good handle on social media, but I just can't be everywhere at once, ya know? I'm glad there are other options to look into though.
Thanks again! :D
To tell you the truth, I always thought of small press publishing as "traditonal publishing" until reading this post. I knew all that information, but it was how I was categorizing it anyway.
ReplyDeleteI think one of the reasons I never thought of small press as "traditional" is because you don't need an agent and it's not going through one of the big 6 publishers, but I like that there are so many other options these days :)
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